All it takes is one swipe of this insanely bold shade to suddenly feel like you're the kind of person who could wear red lipstick every day. SHE-E-O is My Fetish Beauty's brightest, truest red. This color makes a powerful statement and will immediately draw everyone’s eyes to your perfect pout.

1. My Fetish Beauty Liquid Matte Lipstick has a velvety high-fashion matte finish which envelops lips in rich, long wearing color. It applies as a creamy liquid but after a few minutes it dries to an ultra comfortable matte finish
2. Long-wearing
3. Full coverage
4. Deeply pigmented
5. Waterproof
6. Smudge proof

• Dry, dead skin is often what makes your lipstick look rough and uneven, so slough it off before you apply any color.
• Next, apply a lightweight lip balm or moisturizing treatment to your lips. This helps fill in any cracks so your matte lipstick will go on smooth and more even. (DO NOT immediately apply matte lip after moisturizing. Allow moisturizer to absorb into lips. This is very important.)
• Don't put on your matte lipstick right away! If you do, the finish will be too creamy. Instead, do the rest of your makeup to give your lips a chance to absorb the moisturizer you've just applied.
• Apply your matte lip